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Hi. Welcome to the online home of William Thomas – food writer, wine buff, artisan bread maker and all-round culinary obsessive.

I'm a freelance copywriter based in north London. Since 2001 I've been naming, describing, characterising, positioning and promoting food and wine products right across the industry, from the big supermarkets to the smallest independent producers and distributors.

I write or have written for Marks & Spencer, Sainsbury's, Oddbins, Peyton & Byrne, Birds Eye, Lushfood, Ormo Breads, Roger Harris Wines and Pret-a-Manger (amongst others). See my Clients page for a full list.

Have a look around, you'll find information about me and how I got to be doing this, as well as samples of my work and an explanation of what it is I actually do. If you've got a project that you feel could benefit from my input (or you just want an outside opinion...), drop me an email or call 07779 262 756. I'd be more than happy to meet up and discuss your requirements further.

I hope to hear from you soon.