Marks & Spencer
I began working freelance with M&S in June 2007 and have continued to write regularly as part of their in-house packaging team. Working with the design department I have written across a broad range of new and existing product ranges – generating names, creating tone-of-voice and writing lots and lots of lovely packaging copy. Sample

Sainsbury's
For this job – the first major re-design of Sainsbury's premier sub-brand Taste The Difference – I worked with brand specialists BR&Me, who brought me in as sole copywriter to consolidate the copy style, establish a consistent tone of voice and, ultimately, help increase the profile and desirability of this market-leading range. Sample

Peyton & Byrne
I've worked with Oliver Peyton on his unique British bakery brand since spring 2007, writing copy for his beautiful Mark Farrow-designed products and working to establish the voice of Peyton & Byrne. With a brand that's predominantly design-led, the challenge has been to identify and establish its position and personality through the copy. Sample

Roger Harris Wines
Roger Harris Wines are Britain's leading Beaujolais specialist and have been importing fine artisan wines since 1974. I became involved with this family-run company in March 2007, when they approached me to bring a fresh tone of voice to their communications. I write for their website, mail order promotions and monthly newsletter. Sample

The Real Greek / menu writing
This highly popular London-based Greek restaurant chain needed a little help when they were updating their main restaurant menus. I spent a very pleasant afternoon working my way through their dishes in the company of their head chef and then channeled my satiated tastebuds' reactions into concise and effusive copy. Sample