I began working freelance for M&S in June 2007 and have continued to write regularly as part of their in-house packaging team. Working alongside the design department and specialising in food & drink, I have written across a wide range of new and existing product ranges, including:

Italian – a tiered range of prepared meals inspired by Italian cuisine, including everyday favourites such as Spaghetti Bolognese and regional specialities such as 'Hunter's Lamb'. View sample

Cook's Essentials – Marks & Spencer's first ever range of high quality ingredient products for home cooks, for which we developed an inspiring copy style that attempt to both highlight the character of the product as well its uses. View sample

Cake Shop – a major repositioning of M&S's cake offering, this included writing and naming the newly launched New York deli-inspired filled cupcakes and layer cakes, as well as rebranding old favourites such as the mini cake tubs and in-store bakery treats. View sample