William Thomas
food & drink copywriter
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Beau Cacao

Chocolate, Food Packaging, Web Copy

Beau Cacao make the finest chocolate I’ve ever tasted, using cacao they source directly from plantations in Malaysia. They handcraft their bars in micro batches at their facility in France where they’ve even built their own cacao-processing tools.

Bo and Thomas also designed their own packaging from scratch, which is where I came in. The couple approached me to write copy for their bars. So enthralled by their chocolate, I wrote them a rallying mission statement and tasting notes, which informed the packaging’s colour.

“William transformed us, and without him knowing it at that time, helped us structure our story. He's not only great at writing, he's a connoisseur and has design sense, so his ideas really help set a brand apart. Good copy is vital for making an impact. Don't skip the words – invest in them!”
Bo San Sheung, Co-Founder, Beau Cacao

Serian Estate & Asajaya Estate bars

Serian Estate & Asajaya Estate bars

Packaging copy, tasting notes.

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Beau Cacao website

Beau Cacao website

Brand slogan.