William Thomas
food & drink copywriter
WINE CLUB COVER.jpg

M&S Wine Club

M&S, Wine Writing

I started working on M&S’s Wine Club inserts back in 2014, when I joined the company’s Wines, Beers & Spirits department. Wine Club members receive an exclusive case of wines every quarter, selected by the M&S wine team.

Each case features a booklet giving detailed information on the wines. I write the tasting notes, style guides and regional details for each wine, adding food matching recommendations and making sure all the technical info is correct. I also ghost-write the M&S winemakers’ introduction section.

“I’ve worked with Will as a consultant to M&S for over fours years now and he’s been a fantastic influence on our category. He has just the right mix of skills we need, from brilliant copywriting, a creative approach to tasting notes and in depth knowledge of wine – a very hard-to-find combination!”
Emma Dawson MW, M&S Wine Buyer

M&S Wine Club online

M&S Wine Club online

Wine writing, tasting notes and food matching.

M&S Wine Club online

M&S Wine Club online

Wine writing, tasting notes and food matching.

M&S Wine Club online

M&S Wine Club online

Wine writing, tasting notes and food matching.

M&S Wine Club online

M&S Wine Club online

Wine writing, tasing notes and food matching.

M&S Wine Club online

M&S Wine Club online

Wine writing, tasting notes and food recommendations.

M&S Wine Club online

M&S Wine Club online

Wine writing, tasting notes and food recommendations.